Tuesday, November 3, 2009

how good is kissan mixed fruit jam

In many homes where both the parents go to work, a quick breakfast for the child(ren) is to apply a layer of jam between two slices of bread and gulp it down pretty fast. Of course, there are a number of brands and flavors available in the market. I just went round many of the grocery stores in the neighborhood to check out the available brand and flavor of jam. To my surprise, I found that all the outlets have the kissan mixed fruit jam in various pack sizes ranging from 100gm to 500gm. Then, I thought why not make a study on the likability of the product among children.

So, I requested my daughter to mail a question to all her friends "How many marks would you give out of 5 to the kissan mixed fruit jam and describe its taste?" Many of her friends responded by giving a 3, 3.5, 4, 4.5 and 5+. Well, the average rating given by the respondents is 3.5 out of 5. To the question of describing the taste, none of them responded. So, I talked to them to extract an answer. But, they were not able to say a thing. Then, I called a two groups of 5 children each to volunteer for the taste test.

To the first group of five children two bread slices with very thin layer of kissan mixed fruit jam applied between them was given and asked them to eat them and tell how it is? They said that the taste was slightly sweet and they have asked for four more servings of two slices each. It shows that the taste is good when a very thin layer is applied.

To the second group of five children two bread slices with a thick layer of kissan mixed fruit jam applied between them was given and asked to eat tehm and tell how it is? They said that it tasted very sweet and didn't ask for any more servings. From this it is seen that the jam doesn't taste good when taken in large quantites.

The serving size suggested by the company is one tablespoon which is approximately 20gm and this is suggested on a 500gm bottle of Kissan mixed fruit jam. But, they have forgotten to mention whether the jam should be consumed just like that or it should be taken as an additive alongside items like bread, rotis etc. This is a serious lapse on the part of Hindustan Unilever, the manufacturer, as the target users of this product is a child and not the adult. If you give the bottle to the kids and ask the kids how they would eat it, some will eat it just like that, some may mix it with milk, some may put it in the freezer compartment of the refrigerator and after it solidifies eat it like a sweet ball or who knows they may dip the slice of bread in the jam and eat it.

May be that is the idea behind not publishing the instructions on how to use, on the packing of the Kissan Mixed Fruit Jam container. Could someone clarify?

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